Initially devised as a photographic feature to highlight the work Save The Children are doing in the slums of post-war Kroo Bay, Freetown, Sierra Leone, we quickly proposed that we could add extra value by enhancing the story telling narrative further through interaction. We devised modular templates that used photojournalsm as the basis for creating an interactive story telling mechanism, allowing the viewer access to the lives of real Kroo Bay residents.

The Kroo Bay microsite provided a powerful way to involve viewers, a place where they could see how their donations to Save The Children are positively effecting the lives of children.

Agency: Rufus Leonard

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