Maggie’s Cancer Care offer a unique and invaluable support system for those affected by cancer in the UK, and I was luck enough to get to work on design concepts with this Sapient pro-bono client. We wanted to create an online experience that reflected Maggie’s philosophy of care and soft flow of the architect designed Maggie’s centres.
We proposed leveraging social media storytelling to raise funds to develop the URL and digital outreach. Having gained the go-ahead to phase in design work and the first fund raising campaigns, internal restructuring within Maggie’s led to a financial proposal that was sadly untenable in terms of human and financial resources.
Agency: Sapient Nitro London