Positioned to take full advantage of the current boom in casual betting, Ladbrokes commissioned Sapient Nitro to entirely redesign their SSBT ( Self Service Betting Terminal ) kiosk interface. With a fresh user experience and visual design that worked on our client’s existing software platform, the test rollout produced an uplift in kiosk usage throughout trial markets across Europe. The success of this first contact brief for Ladbrokes paved the way for Sapient Nitro to develop a full service account with one of their highest billing clients of 2012.

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