BBC Three director Danny Cohen was running an annual ideas competition within the BBC on their company creative portal, Moo. With a competition mechanism in place, what they needed was an attractive identity to help pull in the best creative submissions. My art direction for the competition pages and promotional material expanded on the Moo theme in keeping with BBC Three’s light entertainment brand. I created the cow character and tongue, designed the competition pages and advised on the user experience within the competition mechanic.
Client: BBC Training & Development