I enable brands and services to build emotional connections with their customers and users. In practice that could be by bringing data to life with custom infographics, designing an online branded experience that’s as beautiful and engaging on mobile as it is on desktop, or conceptualising campaign creative based on a truth.
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Creative Focus

Art direction / Experience design / Team leadership / Project planning / Interaction design / Responsive design / ‘Mobile first’ / Social media / Messaging / Conceptualising / Brand development / New business / Augmented Reality / Experiences / Film production and Animation / Interactive advertising / B2C and B2B communications / W3C compliance /


Cesar de Castro
Creative Director, Sapient Nitro London
“In demanding situations, one often has to rely on the experience and savviness of others to hit the target quickly, efficiently, and with deft craftsmanship to drive greater trust and excitement with the client. Ed is a proven steady hand to lead efforts of such nature. He understands the implications of a project on a macro level while balancing that with a keen eye in executing the details. Personable, easy to work with, and sharp-witted, he has stewarded teams of talent to solid creative results.” May 18, 2013

Dominic Corrigan
Senior Program Manager, Sapient Nitro London
“Ed was Senior Art Director on a public facing web and mobile project I led at SapientNitro. Ed was instrumental in winning over the client by interpreting their brief and proposing a number of excellent creative directions for the visual design. The final design reflected the identity of the organisation while incorporating high usability and clarity. Ed set the direction and then oversaw the implementation of the design during build. I would recommend Ed for any role requiring a strong Senior Art Director with client facing ability and team-leading skills.” May 10, 2013

Philip Bonhard
User Experience Manager, Sapient Nitro London
“Ed has an immense talent to not only bring an amazingly creative solution and approach to a project, but also succinctly express the reasoning behind it, which ultimately wins clients and stakeholders over. Besides his skills as an art director, he’s a pleasure to work with and I have great respect and appreciation for his input. All in all, he’s the guy you want on your project to lead the creative vision.” February 16, 2013

Hadleigh Smith
Digital Delivery Director, Sapient Nitro London
“I worked with Ed at SapientNitro across a number of BT related projects. Ed has a great eye for detail, his work is always accurate, and generally is a great creative. He is proactive and is always willing to go the extra mile to deliver work. Ed’s a great team member and someone to work with, share ideas and collaborate with. This was especially the case while working with him on BT Sport, which was a time sensitive and critical / strategic project that needed to be delivered on time and to specification. Ed was a key member of the team and is someone I would highly recommend” June 10, 2013


Banking / Financial
HSBC, RBS, Nat West, Ernst & Young, Barclays

Telecoms / Networks
BT, EE, TeliaSonera, Du, T-Mobile, O2

McDonald’s, John Lewis, Relentless, Coca-Cola, Pretty Polly Hosiery

Government / Not-For-Profit / Charity
Give Blood, Carbon Trust, Ordnance Survey, Professional Standards Authority, Save The Children, NSPCC, London Paralympics 2012

Abbott Diabetes Care

Entertainment / Media / Broadcast
BSkyB, BBC3, MTV, Playboy

Engineering / Technology / Hardware
Rolls-Royce, QinetiQ, Nokia, Ericsson, Apple, Blackberry, HP, Cisco Systems, Intel

Journalism / Information
Thompson Rueters, EMC

The RAC, Urban Service Ltd

Travel & Tourism
Tourism Ireland, Days Out Guide

Gambling / Gaming
The National Lottery, Ladbrokes, Pokerstars

Alcohol / Tobacco
Heineken, British American Tobacco, Diageo


Natural Resources